Semalt Advice On How To Get A Small Website To Rank High In Google
Figuring out how your website can become a top-ranked website on SERP is fundamentally the № 1 goal of every website owner. As a young website, you'll hear a lot of things, and people will tell you it's impossible. However, there is actually no reason why a young website cant rank high on Google.
Google itself has come out to say the age of a page or website isn't considered when its search engine bots sort out the hierarchy in which links are displayed on SERP. What this means is that with our services at Semalt, you could have your new website not just on the first page of SERP but also as the first link.
When it comes to SERP ranking, it's all about Knowledge and Hard work, and we've got both.
Is It Possible To Rank A Small And Young Website On Search Engines?
Yes, ranking a small website is absolutely possible. The largest problem we face while doing this is figuring out the best internal linking structure. Google, as well as many other search engines, need to see links not only from other pages but also within the website. For a webpage to get indexed and rank for a small website, it needs to share that attention with as many other pages as possible. Also, when readers visit the website, they shouldn't read just one page and leave; using internal links keeps them on your website longer, which tells search engines that your content is interesting.
Doing this on a small website requires strategy. We must develop a good plan in order to pull this off.
How Can A Small Website Rank In Search?
Mapping Out Topic Groups And Keywords
The first thing we do is to map out the keyword and topic groups for each page. Because the website is small, this isn't too difficult. We can then categorize the topics and keywords that we want the pages to show up for. So now we have a comprehensive list of what a keyword search will bring up as well as other relevant pages to that search. With this, we can create a copy that users will find useful as it provides them with a solution.
An example of this tactic is what you already know as FAQs and Comparison tables. These pages often link to several other pages and serve as a hub for internet traffic to find other things on the website that may interest them.
Using Supporting Videos And Charts
Adding supporting videos, image charts, and other data items can enhance the user experience of your site. So readers don't get bored and leave, and they also add meaning to the copy when relevant. We always optimize your site after adding images, videos, charts, etc., so it doesn't slow your page down. If anything, a slow page is terrible for the user experience.
Defer anything that stops your page from being able to fix and render CLS shifts. It is important that Pixels you check:
We do our best to compress all images and files as best we can so your web pages load as quickly as possible. We also remove excess codes, including:
- Plugins and apps
Adding Schema Libraries will also help define each page and the elements that exist within those pages.
Building backlinks to your home page is another way to get your brand recognized. We build your brand and website authority by mentioning your brand across your pages with a link to your homepage. From the homepage, we can now transfer traffic and authority to the other pages by linking them.
Public relations can be the key to showcasing your website to the world. We develop PR strategies that are directly relevant to your business and a plan that will make your site "mention" worthy. We're not talking cheap, low-quality mentions but links from top-shelve websites.
One tool we've found extremely useful is Google My Business. Regardless of how small your website or business is, having a Google My Business account assures Google that you're invested in making your website work. Keeping your GMB details updated gives your visitors or searchers updated info on the new developments in the business. This way, they always have the correct address, contact information, and website.
Have You Considered Growing Your Website?
While having a small website isn't exactly a reason not to rank, we find it important that you consider growing your website while doing all we've mentioned. Small websites are usually categorized with small businesses. Most small websites spend next to nothing developing their website, but if you plan on appearing on the search engine's first result page, you need to invest in your website.
Grow your content. More content means more information for website users to feed on; it means more reasons to acquire inbound links and more authority in your industry. If there is a way for you to increase the size of your website, we suggest you take it. There are no significant benefits of having a small website.
Instead, you can have a blog on which you share relevant topics and the latest gossips! You can consider adding new pages on the specific services you offer or create new pages where you answer common questions in more detail.
You mustn't grow your website to 1,000 pages in a day or year even. What matters is that there's always something new every once in a while. Consumers like to think that the brand is growing. This means that you must improve to get more customers. If your goal in having a website is to grow your digital market, there is no reason why you should have a small website.
If expanding the website is possible, go for it. Growing your website comes with a lot of customer experience and search ranking benefits.
Improving Your Search Engine Ranking
Our objective at Semalt is to ensure that every page on your website stands the best chance at ranking high on SERP. Our special recipe for achieving this focuses on key aspects of improving your website ranking. Whether 1 or 1,000 pages, this will improve a website's ranking.
Building A Solid Foundation
For a webpage to rank properly, it needs to have a good site structure and information architecture. If these two elements aren't properly calibrated, it can doom even the best SEO efforts. Your website must be easy to navigate by users and search engine crawlers. Usability first should be your primary aim when creating a website - also optimized for mobile devices.
Search engine algorithms, especially Google's, incorporates several signals and use machine learning technology to determine the hierarchy of links in a result page. With that in mind, paying close attention to the basics of SEO will give you an advantage over many other websites.
Optimize For Mobile Devices
Mobile devices are becoming the primary source of web traffic. With mobile-first indexing, every
website that hopes to improve its ranking must accommodate the needs of mobile browsers. Users should be able to interact with your site smoothly on mobile devices without any difficulties. While optimizing your website for mobile devices, we ensure that your loading time is as short as possible. The loading time is a huge factor, especially for mobile users. Not only will this cause you to lose traffic, but because the connections on mobile devices are often slower than those of PCs.
Optimize For Speed
Whether mobile or desktop, speed is vital. Semalt continuously monitors and tries to improve the speed of its client's websites. There are several ways we do this, which we listed in this article.
Improve Your Links
Internal and external links have a huge impact on how a site is ranked. It is always important that we find new high-quality and relevant links to acquire as well as improve our network of internal links.
Search engines continue to look for new ways to sort out spammy websites and schemes used by websites, which means that using any black hat technique puts your website in jeopardy. With the points listed above and our help at Semalt, you can and will get ranked by Google and other search engines. The amazing news is that your ranking will continue to improve as more SEO effort is put into optimizing your website.